New Balance

After the traumatic events of the 2013 Boston Marathon, people around the world rallied around the city of Boston and the larger running community.

As a local brand with an international presence, New Balance wanted to set the appropriate tone for the 2014 Boston Marathon. New Balance reached out to us to work on this special project and we were incredibly honored to celebrate a city we have grown to call home.

We created the center piece of their 2014 Boston Marathon campaign as well as smaller assets that were used around the city in subway stations, NB stores, and at the Marathon Expo.

We created these Instagram teasers of the MD800 Reflective Spike leading up to its release for a national Indoor Track and Field event.

Instagram teasers for the Limited Edition 890v4s leading up to the New York City Marathon